Participating in trade shows and conferences always comes with its own share of benefits. Your company must have participated in a number of trade fairs. However, there are some slip-ups that are continually observed at trade show rental booths. Here are some of them and why you should avoid them.
1. No proper goals:
A major blunder you might commit while participating in trade shows is not having specific goals in mind. Most companies when asked what their trade show booth design goals are reply that they either want to increase sales or develop new sales leads. These are the most common of all replies. It is important that you narrow down your requirements and chalk out your goals and trade show booth ideas in a well-defined way.
2. Poor trade show booth appearance:
When it comes to investing in booth design, skimping on your budget will be a poor decision. Your trade show booth design is the first thing visitors will notice, which will be driving your visitors towards your trade show display. Therefore, a creative, witty, and straight-forward message is what your trade show booth should portray and it should effectively tell your target audience what you and your business is all about. Besides that, a clean and clutter-free trade show display rentals will surely invite your prospects for a closer look of your products and services.
3. Going too small:
We all know that the smaller the size of the exhibit, the smaller the audience it attracts. If you have a smaller booth rentals, chances are it may go unnoticed by most of the trade show visitors. If you have a bigger sized exhibit, chances are that people will notice it as soon as they enter the aisles of the trade show hall. Big exhibits are generally centrally placed, near the main entrance or near the aisle. The exhibit should contain a good number of trade show displays to match up to the competition.
4. Going too big:
If you are participating in trade shows for the first time, it is advisable that you settle for smaller and more basic trade show booths and a compact trade exhibit. Using small trade show booths, you can measure what works and what doesn’t. You may notice that attractive graphics work better than bigger size trade show booths. You may also figure out that attendees like an informal space in comparison to large exhibit areas.
Whether you are a seasoned exhibitor or a new exhibitor, mistakes are bound to happen. By avoiding these critical mistakes you will certainly earn lucrative results from your next trade show.