Consumers prefer online shopping because it’s both fast and convenient. The E-Commerce Market In India is expected to reach a whopping INR 3,563.66 Bn by the end of 2023. Although it’s got a growing number of users, it’s been observed that many of new entrants in the market don’t have access to the best and latest outreach technology – a factor critical to their survival in this world.
New trends are being developed inside the industry, by them, to sort of streamline their business as usual and build up the number of online buyers that they already have, and here’s what’s happening now.
They’re doing something called drop-shipping, where the retailer only has a single platform that consists of a variety of products coming in from different suppliers and appears to be pretty lucrative. Consumers who wish to buy something, are transferred over to that supplier/ wholesaler/company that provides that product they’re interested in. This has a secondary purpose where consumers can buy products in bulk or for resale, prices fall cheaper as multiple brands are competing on the same site.
An evergreen technology is the mobile, where a bigger majority of consumers use it to shop as its easier to search, view and buy products – a convenience that’s heightened as it is easy to carry the and it is with them wherever they go. The uninterrupted accessibility, simplicity is what they love about it and they’ve even ditched their desktops, PCs too and many e-commerce vendors are now making themselves mobile-friendly or mobile-accessible via apps or smartphone browsers.
One very new trend being seen everywhere is the introduction of chatbots – these are intelligent, automated programs that simulate conversations with users, engaging them, deliver responses to their queries in real-time and even carry out a number of tasks for them – minimizing the amount of time spent in looking for and buying a product but still giving them what they came for. But it’s still fairly new and only a few platforms appear to have it.
The use of multimedia on their actual platforms and not just marketing affiliate sites is a new approach being tried out in this field. It’s understood that online buyers are already pressed for time, so they may not want to spend too much time scrolling through, or trying to understand an item before buying it. To get them to buy those products, e-commerce giants have integrated, optimized their website for video content.
They’re normally these tutorials, DIYs and explainer videos that give the buyer a quick look at what they are buying. All they have to do is spend a few seconds going through those videos and buy that product once they know what it’s about. Unlike blogs and text that can only go so far when convincing buyers, videos and other media add creativity to the sites and the actual buying process of the products, enhancing engagement while doing so. Just like chatbots, they reduce the amount of time the consumer spends when trying to figure out if that product is beneficial to them or not and the rate, chances of them actually buying those products is higher.
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