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This typically means making a number of conventional judgments; though you have to try and satisfy the majority. If your product and business are extensive then you have a small room to move and you must use what you do know regarding your clientele to make your choice of corporate promotional materials whether that might be as straightforward as gender or financial status. If you are personally dealing with the promotional product to clients and colleagues then you won't be too limited to what you might choose, but if you are looking for a direct mail out best price promotional products; then always pick something flat, light and strong. You don't want your marketing mail-out campaign expenses blowing out since your promotional products weigh too much, as well as you would not want a customer receiving a busted product with your name on it. So select carefully.