PPC or Pay-Per-Click is one of the most common types of marketing used by companies for advertising their products online. It provides them the chance to have their products displayed front and centre for their target audience for the payment of some money. In the beginning PPC was considered an expensive marketing method which only the big enterprises could afford. However, with the development of digital channels like social media and mobile networks, PPC has become a viable marketing method for even smaller businesses. There are different PPC mediums available nowadays that you can invest in. The following are some PPC mediums which can prove to be beneficial for any online business.
Social Media Networks
Social media networks like Facebook, Instagram and Pinterest are excellent PPC mediums for small home based businesses. If you have a limited marketing budget and can’t compete for keywords with the larger companies on Google and other search networks then social media is a good option for you. Facebook and Instagram have a large user base and provide you the chance to expose your products to your target market. You won’t even have to spend a lot of money on these social media networks for advertising your products too.
Search engines are a traditional PPC medium which can bring the best results for a company. Almost everyone uses search engines for finding the stuff they are looking for online. By spending on the right keywords, you can get the chance to have your products displayed on the top of SERPs. It is one of the most tried and tested forms of PPC marketing but it does cost the most.
Mobile networks have recently become an important PPC medium due to the emergence of the Smartphone industry. As more and more people have started accessing the internet through their phones, the mobile networks have become a good PPC medium to invest in as well.