Web design and development technology has come a long way in a span of few years. But with the increasing number of tools this technology showcases every day, it becomes difficult for web application development company to find the best ones to get work done successfully.
Here are few reasons that will tell you why a good website is so important.
Go searching for some information in a search engine. Click on one of the links or for better understand few of the links. See which website gives you better information, how easily you are able to reach that information, was the website guiding you properly to help you find what you were looking for. All this comes under usability of a website means how easily users get the information they are looking for. Also, is it easy to navigate from one section to another one, the number of clicks user makes to reach a particular page are few of the questions that matters a lot to make a website effective and user friendly. To retain users to the website and bring huge traffic every day depends on what user experience the site offers. Sites with easy navigation, less clicks, organised sections and good information definitely takes the lead.
“First impression is the last impression” is a saying that proves appearance of a site matters a lot to pull users. A website has to look appealing, soothing and organised to keep users coming back to the site again and again. But it should not be done at the cost of user experience. How the texts are displayed, how images are positions, what do the lead banner project, colours, shade, font and last but not the least is call to action. If your website looks professional and stylish, it will definitely pull attention of users and prompt them to do some activity.
Everyone likes an organised place, whether it’s our house or office or any other place. This theory applies with websites too. If our websites are not organised then it becomes difficult for users to navigate. Navigation has to be logical and consistently placed at same place. This helps users to find information easily without spending too much time wandering here and there. Every element on a page should have some purpose; content should be readable, planned and relevant. All this builds trust amongst the user groups.
Visual effects like animations, videos and little activity on users’ actions makes the website look appealing. There should be something that catches the attention of the users. Slideshows, animated photo galleries also goes well when making users stick to your site.
Design will appeal a user only when each and every element of a site is connected. Then only it can build trust amongst users. Usability would be useful only if information is useful. Similarly unless navigation is easy information can’t be reached easily even if it is there in the site. A website should have a capacity to retain its users and keep them on the site for long hours.
Of course there are more to website development than just appearance, but that part of the website is not visible to the users. The part that users can see can be taken care of by an experienced website designing company in Delhi NCR who are professionals in meeting all the points mentioned above.