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4 Signs To Indicate That Your Company Needs Logo Revamping

A company logo is the most dominating element in a brand identity kit as it fetches the maximum recognition in the market. People identify your business once your logo becomes recognizable and get hitched in their minds. The more popular is your logo, the more attention it draws and from this comes the widespread success. But as time flies, you may gradually notice some drop in the conversion rate and the reasons for this are manifold. One of them is the flaws in the company logo. The moment you detect such flaws you should immediately seek the help of a professional expert either to redesign your logo or to give your existing logo a refreshed look.

Here we list 4 indicators that will instruct you when you should go for logo redesigning.

The traffic flow onto your website declines: The traffic that your website draws is extremely important to get the revenue. The chances that the visitors of your website will get converted to customers depend on the visual appeal of your brand which is determined solely by the business logo. Thus, when you see that traffic is decreasing then start looking for a design agency that will understand your company goal and will be able to deliver a great conceptualized logo capable of getting etched in the minds of the targeted audience.

Your logo stands nowhere against its rivalries: Most of the budding entrepreneurs design their existing logo on their own by using some DIY research on Google. If you have done the same but now you realize that your competitors’ logos are way more impressive than yours, then without wasting time go for logo rebranding. This time do not bear the risk of designing it yourself and instead hire a proficient designer.

A busy logo is a bad logo: Often business owners try to integrate the whole brand message in the logo and this makes it look muddled and busy. Adding too many graphical elements in a logo leaves a negative impression on the beholder. People like visually soothing, calm and simplistic logo that are easy to understand and memorize. If you think your company logo is facing the same issues, then without thinking much go for a remaking.

Your logo is inadaptable: A logo is used in several platforms including the social media and hence needs to be tailored to fit in each of them. Also, these days they are viewed not only on desktop computers but laptops, smartphones and other devices of various screen sizes and resolutions. If your logo is not adaptable to all types of platforms, devices or screen sizes and gets blurred or cripples when uploaded on social media, then it is a clear indication that your brand logo needs to be improved.

Creativity is crucial for logo creation but ignoring the logo design practices and focusing only on creativity may cost you really hard in terms of client’s convertibility. If you don’t want the visitors to get turned down by seeing your company logo, then consult a logo design expert and get it redesigned to leave a pleasing impression on the minds of the potential audience. You can also get in touch with a skilled Web Designer in Port Saint Lucie under Wheelistic Web Design to get a flawless website and logo for your business.


"Web Designer In Port Saint Lucie"


The author is a web strategist at Wheelistic Web Design who is an avid writer on topics related to web designing, graphic designing and branding.

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